The "Second Life" Phenomenon: Will Online Virtual Reality be the Next Frontier for Qualitative Research?
Thursday, February 7th, 2008
12:00 pm ET (GMT -5)
- Speaker: Jim Bryson
Host: Kay Corry Aubrey
Second Life is the leading online virtual reality site in the world with over 6.5 million registered users worldwide and nearly 1 million logging on every month. It's big, it's interactive, it's worldwide and it's growing FAST. The site may be virtual but the people are real. This presentation will introduce you to the Second Life phenomenon so you can literally "see" what the hubbub is all about. After an introduction to Second Life, other virtual reality sites and some "real" business experiences with virtual reality, we will discuss the impact on the qualitative research industry. About the Speaker Jim Bryson, 20/20 Research
Jim Bryson began his qualitative research career with the founding of 20/20 Research in 1986. Over the past 20 years he has moderated over 2000 focus groups for clients in many industries. Jim has been an industry innovator having developed one of the leading online qualitative methodologies in the country (QualBoard™). He has been very active in QRCA, serving 4 years on the Board of Directors and 3 terms as President. Among many presentations through the years, Jim has spoken at QRCA, AMA and MRA events.
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